10 Best Motion Graphic Examples of 2023
Scroll-Stopping Motion Graphics Videos
Motion graphics videos are a powerful visual medium that combines animation, typography, and design elements to convey information and captivate audiences.
Whether you're a designer, marketer, or simply someone who appreciates the art of motion graphics videos, exploring inspiring examples can fuel your creativity and help you discover new possibilities. In this blog post, we've curated 10 captivating motion graphic examples that are sure to inspire and spark your imagination.
Let's dive in and explore the world of motion graphics video!
Motion Graphics Video Examples
We've curated some of the best motion graphics video examples from our creative artists, from visually interesting animations to marketing campaign focused animated motion graphics.
Motion graphics examples like these do an excellent job at telling a brand story, with smooth transitions that are sure to capture your viewer's attention. Use these stunning visuals to get the creative juices flowing, so you too can make stunning animated motion graphics.
Example 1: Pepsi
Eye catching, scroll-stopping promo video
One of the best motion graphics examples we've seen for advertising lately, this video proves just how quickly you can grab your viewer's attention with compelling video content.
While everyone knows about Pepsi, video content like this just isn't something you could ever miss. We've been staring at it for a while, which is always a good sign for a 3 second motion graphic. Design is all about creating things that feel good to look at. You tell us. Does this feel good to look at?
Although you can't directly answer, the answer is clear. This Pepsi ad is one of the best motion graphics videos of 2023.
Example 2: Lancome
Interactive and vertical motion graphic ad
This motion graphic video does a fantastic job at delivering the video's message with several graphic elements to work with.
Motion graphics styling is important when you have a brand as solid as Lancome's. Without professional artists, brand identity can often get lost in the various motion graphics elements moving about the screen.
This video manages to keep Lancome's brand front and center while still effortlessly delivering the message they set out to deliver.
Example 3: Bitcoin Rolling
Animated video content with jaw-dropping art direction
This motion graphics video is absolutely stunning. Mixing a vibrant colour palette with motion design has this motion graphic capturing attention in a beautiful and artistic way.
The colour reflecting off the phone screen is a great way to add visual interest, and gives the video an atmosphere you can feel through your screen.
Example 4: PartyCasino
On-screen visual product representation
Mobile apps and web apps are both perfect to promote with motion graphics. A motion graphic video can showcase features on the app and give your audience a glimpse into what you have to offer.
This motion graphic video done for PartyCasino is a classic example of that. With it's bright colours and catchy sound-effects, the clear visuals in this video are sure to grab any viewer's attention.
Example 5: Thrive Market
Attention-grabbing social media ad
One of the best parts about motion graphic videos is the ability to convey considerably more information compared to static content, in a much shorter amount of time.
This motion graphic for Thrive Market incorporates relevant sound design and engaging visuals to do exactly that. Sometimes the simplest ideas do the most!
Example 6: Renew Life
Social media ad with several graphic elements
Taking existing graphic design elements and then turning them into animated graphics is one of the easiest ways to get started with your first motion graphic.
This Renew Life motion graphic takes it a step further by telling a mini-story and having the vitamins come out of the bottle. In today's saturated market, marketing content needs to stand out.
Sometimes even small touches like this can help you and your brand stand out from the crowd.
Example 7: Lost in the Sea
Beautiful animated motion graphics video
Art direction is a huge part of what makes a motion graphic stand out from the crowd. This video explains that perfectly.
When you mix creativity, art, and marketing, you're always left with something special. A motion graphic like this can quickly tell your brands story while keeping your viewers engaged. Animations like these are perfect for your website and branding, and can be used to take your branding to the next level.
Example 8: Bonsito
Logo animation video
The use for motion graphics is as wide as can be. Don't just stop at promo videos and advertising, a motion graphic can bring your logo to life while conveying your brand's message and personality in just a few short seconds. This Bonsito logo animation is a classic example of that. With it's vibrant color palette and abstract shapes, you can tell Bonsito is a people first brand that you can trust.
Example 9: Juicy Animation
Artistic motion graphic on loop
Another artistic example, this motion graphics animation shows off the ability to create stunning visuals on loop. We've been looking for the end on this one for quite some time.
Motion graphics like these are perfect for website animations and looping display ads. This motion graphic is a perfect example of the former.
Example 10: MotionScale Reel
Exciting showcase of motion graphics examples
Reels are an excellent way for creators, agencies, and brands to show off what they're capable of. We're guilty of it, and that's exactly what we're doing here. Take a look at this reel for additional motion graphics examples if the motion graphics we showcased above weren't enough.
These 10 captivating motion graphic examples provide a glimpse into the endless possibilities of this dynamic art form.
Whether it's the seamless transitions, stunning visual effects, or creative storytelling, each example showcases the power of motion graphics to engage and inspire.
As you explore these examples, let your creativity flow and try discovering new ways to incorporate motion graphics into your own projects. Get inspired, experiment, and unlock the full potential of this captivating visual medium.
How to use these Motion Graphics Examples
With these motion graphics examples in your pocket, you'll be able to get the creative juices flowing and start coming up with engaging motion graphics animation that will keep your viewer engaged.
Take these motion graphics and share then with your team and designers, discuss the visual interest, and figure out how you can apply to your own video marketing strategy.
Where to find more animated motion graphics video inspiration
You can find some of the best motion graphics examples on the Dribbble and MotionArray. You can also find the examples above and more at the MotionScale website.
Outro
Motion graphics can often seem impossible to consistently include in your digital marketing campaigns. But they data is there - they work in a market where standing out is becoming harder each day. We hope these examples can provide you with inspiration you need to start leveraging the power of motion graphics.
If you enjoyed these motion graphics examples, check out MotionScale. Our artists created all of these examples, and we'd love to do the same for you.